"Soften" (Formerly Prepare) Soothing Cream Cleanser

Prepare is a rejuvenating, gentle cream cleanser designed to create the perfect canvas for your skincare rituals. Formulated to effortlessly remove makeup, SPF, and daily impurities, it cleanses deeply without disrupting your skin's natural equilibrium.

Unlike traditional cleansers that can leave skin feeling tight or stripped, Prepare uses a rich emollient base of Shea Butter and Jojoba Oil. It actively strengthens the skin barrier and improves moisturisation, leaving your complexion feeling softer, smoother, and thoroughly refreshed. Featuring a light, refreshing scent, it turns your daily essential step into a moment of sensory calm.

Apply to damp skin. Use your fingertips to massage the cream gently over the face and neck in circular motions, avoiding direct eye contact.

For the best results, thoroughly remove the cleanser with a damp cloth. Pat skin dry, don't rub.

Follow with your serum or moisturiser while skin is still slightly damp to lock in hydration.

Active Ingredients

Shea Butter (2%): A rich botanical emollient that deeply moisturises and forms a protective barrier to reduce water loss.

Jojoba Seed Oil (2%): A liquid wax that mimics the skin's natural sebum to balance oil production and soothe irritation.

Caprylic/Capric Triglyceride (2%): Derived from coconut oil to support skin barrier function and protect against oxidative damage.

Blackcurrant Extract (1%): High in antioxidants and vitamins to protect against oxidative damage and calm reactive skin.

Panthenol / Vitamin B5 (0.75%): Enhances barrier function and provides intense moisturisation to soothe red, irritated skin.

Melon Extract (0.05%): Contains powerful antioxidants like glutathione to improve hydration and support a healthy skin texture.

Full List

Aqua, Cetearyl Alcohol, Glycerin, C15-19 Alkane, Simmondsia Chinensis Seed Oil, Butyrospermum Parkii Butter, Caprylic/Capric Triglyceride, Cocamidopropyl Betaine, Lauryl Glucoside, Caprylyl/Capryl Glucoside, Ribes Nigrum Fruit Extract, Ceteth-10 Phosphate, Dicetyl Phosphate, Coco-Caprylate/Caprate, Panthenol, Cucumis Melo Fruit Extract, Xanthan Gum, Benzoic Acid, Coconut Acid, Pantolactone, Sodium Gluconate, Parfum, Sodium Chloride, Dehydroacetic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate.

Free from: parabens, sulphates, and harsh drying alcohols. Vegan. Cruelty-free.

The foundation of healthy skin is a resilient barrier. Prepare is formulated with a blend of fatty acids and humectants that are clinically recognised for their skin-replenishing properties:

Barrier Restoration: Ingredients like Jojoba Oil and Shea Butter work to reinforce the stratum corneum, reducing transepidermal water loss (TEWL) and protecting against environmental stressors.

Anti-Inflammatory Support: Research shows that Panthenol and Blackcurrant extract possess significant soothing properties, helping to reduce skin inflammation and visible redness.

Oxidant Protection: The inclusion of Melon and Blackcurrant extracts provides a rich source of Vitamin C and flavonoids, which neutralise free radicals caused by pollution and UV exposure.

Non-Stripping Cleanse: By utilising mild surfactants (Lauryl Glucoside) rather than harsh sulphates, Prepare maintains the skin's natural pH and moisture levels during the cleansing process.